Marketing Specialist (Specialist II) #37316

POSITION: Marketing Specialist (Specialist II) REPORTS TO: Chief Communications & Marketing Officer LOCATION: Christina Administration Office POSITION SUMMARY: Websites + Marketing + Community Engagement Christina School District is seeking a detail-oriented Marketing Specialist to join a small, fast-paced, and highly creative communications & marketing team. Under the direction of the Chief Communications and Marketing Officer, the Marketing Specialist is responsible for managing the district's websites and supporting marketing campaigns and community engagement efforts. This position ensures that all district and school websites are accurate, up-to-date, accessible, and visually engaging. The Marketing Specialist also develops marketing materials and campaigns to promote district schools, programs, and initiatives. Working closely with district staff, this role supports communications, marketing, and public relations efforts at both the district and school levels. QUALIFICATIONS: Bachelor's degree or equivalent professional experience in web development/content management, marketing, communications, public relations or related field. Experience managing websites and digital content using Content Management Systems (CMS). Proficient in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Acrobat Pro, and Premiere, with demonstrated ability to create, recreate, redesign, and adapt marketing materials and assets as needed. Strong attention to detail, exceptional organizational and time management skills, ability to deal with high volume of work, to multitask, to work at pace, be comfortable with shifting priorities Demonstrated ability to make decisions, work under pressure, and exercise good judgment, discretion, and confidentiality in performance of duties. Ability to remain calm in a crisis and to work effectively in a fast-paced environment. Ability to work independently with limited supervision and collaboratively as part of a team. Ability to work some evenings and weekends at District meetings and events. ADDITIONAL INFORMATION: This position will subject the employee to work environments that have exposure to weather or interiors with extremes of heat and/or cold, wet and/or humid conditions, high noise levels, and various work-related hazards. Ability to speak in an understandable voice with sufficient volume to be heard in normal conversation and on the telephone, and in addressing groups. Ability to exert up to 25 pounds of force to lift, carry, push, pull, or otherwise move objects. This position requires standing, walking, sitting, bending, and reaching for extended periods of time. Must have a valid driver's license. ADDITIONAL REQUIREMENTS: Candidates must submit three to five samples of graphic design and/or social media work for consideration. Samples should demonstrate a range of design capabilities and may include social media posts and campaigns, digital graphics, promotional materials, infographics, or other relevant design work. Salary: Specialist II Salary Schedule can be found on the district's website: https://www.christinak12.org/fs/resource-manager/view/e4c084bd-978b-4cf0-80a0-dba3399baad5 APPLICATION PROCEDURES: Interested applicants must apply online and submit a letter of interest, resume, AND three (3) letters of recommendation (dated within the last year). Additionally, as noted above in the Additional Requirements section, applicants must submit three to five samples of graphic design and/or social media work for consideration. Samples should demonstrate a range of design capabilities and may include social media posts and campaigns, digital graphics, promotional materials, infographics, or other relevant design work. Previous submissions will not automatically flow to this posting. In order to be considered for this position, you must apply specifically for the Job ID listed for this position. Apply online: www.christinak12.org/joincsd-administration RESPONSIBILITIES: Manage and coordinate content across approximately 35 District websites and designated digital platforms to ensure information is accurate, current, accessible, and user-friendly. Maintain website content standards, navigation, calendars, forms, announcements, and landing pages. Coordinate website content updates with schools and district departments. Monitor website performance, analytics, broken links, and content quality. Develop and coordinate marketing campaigns promoting District programs, schools, services, enrollment opportunities, events, initiatives, and accomplishments. Develop marketing materials in collaboration with the team. Coordinate community outreach initiatives designed to increase awareness and engagement. Maintain a calendar of community events, outreach opportunities, advertising campaigns, and promotional activities. Maintain databases and contact lists for community organizations, partners, vendors, and outreach opportunities. Provide support for photography and graphic design. Support District publications, events, marketing campaigns, and advertising initiatives. Work closely with the Communications Specialist and Multimedia Specialist to coordinate campaigns across platforms. Other duties as assigned by the Chief Communications & Marketing Officer. The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of a person in this position CHRISTINA SCHOOL DISTRICT Human Resources Office 1899 S. College Avenue Newark, DE 19702 PH: 302/552-2600 Visit our website: www.christinak12.org Employment is conditional upon receipt of an acceptable criminal background report and a child abuse registry check showing you are not on the registry at any level The Christina School District is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, pregnancy, national origin, citizenship, age, disability, veteran status, genetic information, sexual orientation, marital status, gender identity, or any other categories protected by federal, state, or local law. Inquiries regarding compliance with the above may be directed to the Title IX/Section 504 Coordinator, Christina School District, 1899 S. College Avenue, Newark, DE 19702; Telephone: (302) 552-2600.